Start-up of the month: non-HFSS cereals (Brave) — The Food Science Addict

Are you looking for a better understanding of non-HFSS foods? Do you want to know which brand is thriving? Brave is a UK plant-based snack brand. They have recently developed a grain-free, sugar-free breakfast cereal product made from chickpeas and peas. This product is known as Super Hoops (available in Original and Cinnamon flavours) and,…

Start-up of the month: non-HFSS cereals (Brave) — The Food Science Addict

HFSS = (High in Fat, Sugar, and Salt).

A small step in the right direction. But you still have to get consumers to buy, try, and buy again. Changing habits can be very hard to do.

2 Replies to “Start-up of the month: non-HFSS cereals (Brave) — The Food Science Addict”

    1. Product is from the UK and I have not seen it on the shelves here. In Oklahoma this cereal might never make to the shelves. It might make it into Sprouts an Arizona based fancy food stop or Whole Foods Market. I don’t perceive a high demand for this type of product but I could be wrong.

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