Google’s Quest To Develop A Plant-Based “Power Dish” More Popular Than Meat

“It’s moving people along a continuum, whether people are eating red meat every day and you ask them to start eating a little more white meat, or they’re already on a white meat kick and it’s a little bit more seafood, or moving even further along to alternative proteins or produce. You can’t expect everyone to start loving lentils day one,” Giambastiani says. “Some do, most don’t. What you’re trying to do instead is get people to think about that continuum.”

Source: Google’s Quest To Develop A Plant-Based “Power Dish” More Popular Than Meat

Google?  Wow.