The company launched the plant-based Big Vegan TS burger in Germany in May 2019, and started testing the “P.L.T”—a plant, lettuce, and tomato sandwich with a patty made by Beyond Meat—in Canada later in the year. Competitors already have plant-based burgers in the market, including Burger King, which tested the Impossible Whopper in April 2019, and rolled it out nationwide in August.
What we know about McDonald’s new “McPlant” plant-based burger — https://www.fastcompany.com/90573484/what-we-know-about-mcdonalds-new-mcplant-plant-based-burger?partner=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner
Remember in the end it’s still fast food.
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