What makes protein so appealing is that it has been offered as an answer for lots of people’s dietary goals. Want to build muscle? Eat protein. Want to feel fuller for longer? Eat protein. Want to lose weight? Eat protein. The nutrient can indeed help with all of those, but sometimes, the claims turn absurd. Cargill, the food giant, recently suggested that protein might help solve broken marriages: “Protein helps individuals become better parents, partners and employees,” the company wrote in a report this spring. In other words, protein has become synonymous with “healthy.” The message seems to be resonating: Last year, 71 percent of American adults said they were trying to consume more of it. The Protein Madness Is Just Getting Started – https://www.theatlantic.com/health/archive/2025/06/protein-supplements-too-far/
Sorry, the entire article is behind a paywall. But you get the drift of this post.
